About Us

The Loop Chapter began with a love for making things by hand and grew into a brand that celebrates the art of crochet. Our blooms and keepsakes are slow-made, designed to stay with you far beyond a single season. With an all-female team, we honor a tradition passed down primarily by women and carry it forward into modern life.

Every Loop Chapter piece is more than an object; it is a keepsake of time, memory, and care.

Values & Mission
  • Slow-made — intention over speed, quality over mass production.
  • Crafted with care — every loop, every detail, made thoughtfully.
  • Connection through making — we celebrate the hands, traditions, and stories behind every piece.

Mission Statement: To bring handmade beauty into modern living through crochet flowers and keepsakes that celebrate slowness, intention, and everyday joy.
 

About the Founders
The Loop Chapter was co-founded by daughter Radhika Handa and mother Poonam Handa, blending two generations of creativity and design.
  • Radhika Handa, trained in fashion design and marketing, discovered crochet during the pandemic. What began as a quiet escape grew into a passion that reshaped her path. Guided by her love for creativity, storytelling, and slow living, she brings a designer’s eye and a modern perspective to the brand.
  • Poonam Handa, an architect and interior designer, brings her creative spirit and eye for detail to every piece. A lover of design, travel, and photography, she shapes the thoughtful, timeless character at the heart of The Loop Chapter.
Together, they built The Loop Chapter not just as a business, but as a reminder that true beauty lives in the handmade — in patience, care, and the stories objects carry.